Doing What Needs to be Done
What I have found over and over again in the writings of successful entreprenuers is that doing what needs to be done cannot be based on our mood. Motivation is fleeting and cannot be relied upon for the long haul. Starting a business is similar to starting a new workout routine, starting a new self-care plan, making new friends. It's scary, it's exciting, and it needs to be done.
So, whether it's starting a business, keeping a job, dealing with anxiety, stopping doing that behavior we wish we could stop, the actions we take are better made into a schedule than based on mood alone. That means reminders, post-it notes, phone alarms, friendly texts from a supportive person to check-in. The beginning of a plan is the most exciting, most motivation-heavy place. That's why you probably made a New Year's Resolution you were pumped and have probably lost that energetic feeling around it two weeks later. It's human. It's natural. It doesn't mean something bad about you. It means it's time to make a plan that involves daily action around the goal. And, it means doing what needs to be done even if you don't feel like it.